Internet Marketing Tools – Structuring Surveys to Get Desired Results
Internet Marketing Tools – Structuring Surveys to Get Desired Results
Surveys are awesome internet marketing tools, but how do you get the answers you are looking for? What is the best structure for a survey to get good results? What is the best way to ask questions on a survey? Should you ask multiple choice questions? Or are open-ended questions better? Or should you ask a combination? How do you know what type of questions to ask when?
I would start by asking why are you bothering with a survey at all? I mean, really why are you putting the survey together and what do you hope to get out of it? If you are just throwing a survey together because I said it was a good idea, or based on some other survey you have seen on the internet, then you haven’t really thought it through! You have to know where you want to go with the survey.
Your reason for putting together a survey will help guide the type of questions that you put in the survey.
Whatever you do don’t ask questions that you can’t use the answers to! Don’t ask something that you don’t know how to do something with that data. Don’t waste your time asking questions that you think you should be asking.
You want to ask questions that you can take immediate action on – action based on what answers people give you.
One of my favorite ways of doing that is to ask what their biggest question is on a certain topic within your niche. Then, on top of that you can continue with multiple choice questions.
The more important thing is to make sure you are ready to act upon the data. Don’t spend a ton of time building a survey… and don’t spend a ton of time gathering the data until you are ready to be able to use it. Until you are ready for all that data you really don’t need it – you are just wasting your time.
A good rule of thumb is to figure 10 minutes to put together a survey, maybe a little longer the first time, but after that 10 minutes to put up the survey and send it out in an email. That way you get it out fast and get results fast.
That guideline will help you decide how to format your questions, won’t it? I mean, if you have a great tool that makes multiple choice check boxes and such easy to create, then you can use that option.
One of the disadvantages with multiple choice questions is you are kind of “leading the witness”…they only have specific responses they can give, so it might not give you the whole picture. It might just be the closest thing to what they want. It can also bring up things that they hadn’t thought of on their own, but sound good when you suggest it.
By letting them tell you what their biggest question is first you get some great feedback and then their mind is already tuned into what they want to learn as opposed to what you are proposing to teach them.
Use surveys as one of your internet marketing tools-know what you want to get out of the survey. Then ask a good open ended question and follow it up with some supportive multiple choice questions. But make it fast and get it done and be ready to act on the information you get back. If you do that you are letting your list help you build your business.
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